Jane Herbert

BRITAIN’S COASTAL BUSINESSES GET BOOST FROM COAST RADAR

The number of staycations, UK weekend breaks and day trips is ever increasing, meaning that more visitors than ever are flocking to coastal resorts. Coast Radar, an online community that brings visitors together with all types of businesses in coastal re... Read >

Payment By Results – a Great Idea in Principle …

The issue of payment by results has been a hot topic among the PR fraternity for some time now. Of course PR agents have to be accountable and we must be able to demonstrate the value we bring to our client's businesses. At Pilotmax we work to clear objec... Read >

Media relations as a promotional tool

Commercial success or failure can rest on the way a company is perceived. Effective media relations will increase the bottom line by helping to generate direct sales. It will also add validity to a company and its services and help improve brand positioni... Read >

Media relations – The Rules

1. NEVER SAY ANYTHING TO A JOURNALIST THAT YOU WOULDN’T BE HAPPY TO SEE IN PRINT! (or carefully edited for television) 2. Never ask to see copy before it’s printed. Journalists are not obliged to show you copy in advance of publication. They may on ra... Read >

Watch out, your reputation is slipping…

Every organisation or individual has a reputation; it may be big or small, good or bad. Public relations is the process of actively managing reputations. Why bother? Because if you don’t take control of managing your reputation, others will do it for you.... Read >

10 Golden Rules of Reputation Management

1. Tell the truth. A customer who discovers that you have lied disappears, never to return. If you lie to a journalist, the best you can hope for is for them never to mention you again. More likely, you will be publicly pilloried as a company which cannot... Read >

The Evaluation Cycle (With thanks to the Public Relations Consultants Association)

The evaluation cycle The full five-stage process of planning, research and evaluation works as a virtuous circle through which the end results are fed back into stage one of the planning process for the next campaign: Audit: where are we now? Gather... Read >

Seven Secrets of Successful Media Interviews

1. Preparation Much of the interview is about attitude, yours versus the interviewers. He/she is there to get a story, the more sensational the better. Yours is to control the situation and give the journalist the story that you want to be published. ... Read >

Employing and working with a PR agency

You can conduct a PR campaign in-house. However, if you have the budget, you will get better results from employing the services of a PR agency. A good company will offer comprehensive skills and experience, creativity and a wide range of press contacts. ... Read >

Don’t Let a Crisis Become a Major Disaster For Your Business

Don't be a rabbit in the headlights … It seems every time we pick up a newspaper or turn on the radio there's another crisis - but they don't just happen to the big boys, they can hit any business. The current economic climate has brought financial di... Read >

Public Relations as a Management Tool

Public relations (PR) is an often misunderstood and under-valued management tool. To many it is seen as just another form of advertising while others dismiss PR as dealing with journalists and sending out press releases. In fact, PR can play a central r... Read >